Road to London 2017
A bit of background
UK Athletics initially developed their successful partnership with the Mauve team over a decade ago. The partnership blossomed with synergy for the prize event of the sporting world. The Olympic Games, held in London in 2012. Following the unparalleled success of the games, UK Athletics evolved to become British Athletics, with Mauve members playing an important role in the revolutionary rebrand. Since then, the two have worked together on the full Indoor and Outdoor events calendar including the Anniversary Games and special event such as the one staged at Horse Guard parade. With the World Championships and Para Athletics coming to London in 2017, Mauve were again on hand to provide both design and print support to the marketing & media teams.
British Athletics naturally have a lot of challenges for every event they host. The World Championships for example required;
Given the relationship built over a long period of time, British Athletics knew that Mauve was a supplier to rely on.
What we deliver
For the World Championships and Para Athletics, Mauve designed and managed printing of;
• Media publications
• Press guides in English and French
• Volunteer guides
• VIP guides
• 100,000s of meal vouchers for participants and fans
• Security passes
• Clean Athletics collateral
• Various marketing materials
• A complete re brand of a local bar to provide an athletics base